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The technology offered by the Aura Blockchain Consortium enables direct-to-consumer access to product history and proof of authenticity; they can easily and transparently follow a product’s .The technology offered by the Aura Blockchain Consortium enables direct-to-consumer acce.Established by Luxury Groups (LVMH, OTB, Prada Group and Cartier, part of Richemont) who have united for the greater good, Aura Blockchain Consortium’s mission is to create the technological standard for the luxury industry and .
The technology offered by the Aura Blockchain Consortium enables direct-to-consumer access to product history and proof of authenticity. Consumers can easily and transparently follow a .
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Three rival names in the European luxury sector have established a new blockchain consortium that will allow shoppers to track the provenance of their purchases and . The announcement of the new Aura Blockchain Consortium by LVMH, Prada and Richemont threw the blockchain into the spotlight. We decode the uses, the competition, and .
LVMH, Richemont and Prada Join Forces in Blockchain Consortium. The "unprecedented collaboration" will help consumers trace the provenance and authenticity of . Cartier, LVMH and Prada Group have created together a single solution to address the shared challenges of communicating authenticity, responsible sourcing and sustainability . Since its founding three years ago, Aura says it has recorded at least 40 million luxury goods on its private blockchain, helping brands authenticate and trace physical .
LVMH, Prada Group and Cartier, part of Richemont, have created together a single solution to address the shared challenges of communicating authenticity, responsible sourcing . The customer journey and experience is at the heart of the solutions which include provenance sourcing, tools to communicate authentication, sustainability, digital tokens and .The technology offered by the Aura Blockchain Consortium enables direct-to-consumer access to product history and proof of authenticity; they can easily and transparently follow a product’s lifecycle, from conception through distribution, with trusted data throughout, and thus strengthen their relationship with their favorite luxury brands.
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Established by Luxury Groups (LVMH, OTB, Prada Group and Cartier, part of Richemont) who have united for the greater good, Aura Blockchain Consortium’s mission is to create the technological standard for the luxury industry and enhance the customer experience.The technology offered by the Aura Blockchain Consortium enables direct-to-consumer access to product history and proof of authenticity. Consumers can easily and transparently follow a product’s lifecycle, from conception through distribution, with trusted data throughout, and thus strengthen their relationship with their favorite luxury brands.
Three rival names in the European luxury sector have established a new blockchain consortium that will allow shoppers to track the provenance of their purchases and authenticate goods. The announcement of the new Aura Blockchain Consortium by LVMH, Prada and Richemont threw the blockchain into the spotlight. We decode the uses, the competition, and the friction between transparency and brand control.
LVMH, Richemont and Prada Join Forces in Blockchain Consortium. The "unprecedented collaboration" will help consumers trace the provenance and authenticity of luxury goods. Cartier, LVMH and Prada Group have created together a single solution to address the shared challenges of communicating authenticity, responsible sourcing and sustainability in a secure digital format. The technology offered by the Aura Blockchain Consortium enables direct-to-consumer access to product history and proof of authenticity. Since its founding three years ago, Aura says it has recorded at least 40 million luxury goods on its private blockchain, helping brands authenticate and trace physical products through digital identities.
LVMH, Prada Group and Cartier, part of Richemont, have created together a single solution to address the shared challenges of communicating authenticity, responsible sourcing and sustainability in a secure digital format. The customer journey and experience is at the heart of the solutions which include provenance sourcing, tools to communicate authentication, sustainability, digital tokens and NFTs, providing a personalized service that creates a new layer of engagement for luxury brands direct to their consumers.The technology offered by the Aura Blockchain Consortium enables direct-to-consumer access to product history and proof of authenticity; they can easily and transparently follow a product’s lifecycle, from conception through distribution, with trusted data throughout, and thus strengthen their relationship with their favorite luxury brands.Established by Luxury Groups (LVMH, OTB, Prada Group and Cartier, part of Richemont) who have united for the greater good, Aura Blockchain Consortium’s mission is to create the technological standard for the luxury industry and enhance the customer experience.
The technology offered by the Aura Blockchain Consortium enables direct-to-consumer access to product history and proof of authenticity. Consumers can easily and transparently follow a product’s lifecycle, from conception through distribution, with trusted data throughout, and thus strengthen their relationship with their favorite luxury brands. Three rival names in the European luxury sector have established a new blockchain consortium that will allow shoppers to track the provenance of their purchases and authenticate goods. The announcement of the new Aura Blockchain Consortium by LVMH, Prada and Richemont threw the blockchain into the spotlight. We decode the uses, the competition, and the friction between transparency and brand control.
LVMH, Richemont and Prada Join Forces in Blockchain Consortium. The "unprecedented collaboration" will help consumers trace the provenance and authenticity of luxury goods. Cartier, LVMH and Prada Group have created together a single solution to address the shared challenges of communicating authenticity, responsible sourcing and sustainability in a secure digital format. The technology offered by the Aura Blockchain Consortium enables direct-to-consumer access to product history and proof of authenticity. Since its founding three years ago, Aura says it has recorded at least 40 million luxury goods on its private blockchain, helping brands authenticate and trace physical products through digital identities. LVMH, Prada Group and Cartier, part of Richemont, have created together a single solution to address the shared challenges of communicating authenticity, responsible sourcing and sustainability in a secure digital format.
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